How to plan your content for the new year
Content planning can be a pain. There. I said it. Truth is, it doesn't have to be ! Often times we make it more complicated than it has to be. I have a process that I use that made content planning super easy for the new year. I finished the first quarter of the year already and it only took about an hour. So I figured this process was worth sharing !
1. Brain dump ideas
The first thing I do when I start my content planning is to brain dump ideas. I literally just write down any idea that comes to mind. It's a little more organized once I'm finished, but step one is to brain dump away. I love to look on Pinterest for blog post ideas or inspiration from the pins I saved. Often times I'll find ways to put my own twist on certain topics.
Tip: Once I'm finished brain dumping, it's smart to recycle some ideas that i didn't use from last year if I still need to fill in some spaces.
2. Categorize them
I personally categorize my blog posts into 4 different main sections. Productivity, business, social media, and blogging. I like to try my best and get one of each topic to write about per month. This helps to make sure my content is always fresh.
This takes a little while because sometimes it'll fit into more than one section, but it helps to see what I'm working with. Plus I'll be able to tell if I have too many in one category, and basically none in another.
3. Holiday posts
I always make room for holiday posts if need be. For example in December I did a girl boss holiday gift guide. So for January i try to focus my posts around starting fresh, February I'll have a couples related post (It's a unique twist so stay tuned!), etc. try to think of what's going on during the month. Are people focused on school, is there a holiday coming up, is it vacation season, wedding season, etc. These posts are important because they can bring in lots of traffic since people can relate.
4. Make a monthly spread
I like to physically write out my months and how many posts I'll be posting a week. For 2018 I've decided on one post a week for now since I'll be writing a little more in depth versus shorter posts. Quality versus quantity am I right ? So that's 52 blog posts overall, and there's 4 weeks in a month. So for example I'll write out "January" and 4 lines under it. Then I'll decide what blog posts I want each week and write them in.
I personally like wriing it out by hand. However you could use spreadsheets, Google docs, etc. For your layout. Google spreads even has a calendar template you can use. I tried it last year with my videos and I loved it.
It's up to you how many months you want to do at a time. I recommend doing this monthly spread every quarter. I hear about people planning their whole year at one time, but I'll be honest I tried doing that and it just didn't work. Not because I couldn't think of ideas, but because I like to post based on what's relevant. Talking about net neutrality might not be that important in a few months. If I'm using a new program this month and decide to post about it in a few weeks, I may not be using it anymore. Do you see what I mean ? My suggestion would be quarterly or even monthly. I decided to go for the quarter and see how that works.
There's no one right or wrong way to do this , but this was the quickest way for me. Leave me a comment if you do something different !
See you guys next time. Stay productive !