Why Color Psychology is Important When Branding
It's no surprise that colors play a huge role in the way we feel or what we think about when we see them. This happens without us even being aware. This concept is called color psychology. Our brain associates different colors with certain moods, topics, or objects.
So why is this important when coming up with colors for your brand?
It's obvious that you want to pick colors that you enjoy, but certain colors portray a specific feeling when you look at them. Some colors are better than others when you're trying to set the tone of your brand.
Before picking colors I recommend taking some time to think about how you want your audience to feel when they land on your pages or social media. This will make the color picking process 10X easier. I did this backwards, and I'm lucky my colors portray what I wanted them to! Sometimes it doesn't always work out in our favor.
Here are a few popular colors and what they represent
I will also have a color chart at the bottom of this post so you can match up the colors !
Good: Elegance, luck, power, assertive, attention getting, urgency
Bad: anger, violence, demanding
Hot Pink: playful, bold, vibrant, tropical, positive
Light pink: soft, feminine, elegant, innocent
Okay there are a ton of different orange categories but we are gonna go for a rainbow orange, rusty orange, and a peach.
Peachy: inviting, warm, comforting, tropical, fruity
Rainbow orange: childlike, whimsical, bright, optimistic, loud
Rusty orange: earthy, exotic, rustic
Bright yellow: energetic, active, summer, positivity, bright, joyful, happy, friendly
Negatives: caution, hazardous
Darker yellow: earthy, active, youth
Negatives: mold, slime
Mint: soothing, calming, neutral
Light green: citrus, natural, lively
Rainbow green: fresh, organic, environment, lush
Dark green: health, life, balance, trust, organic, money
Negatives: often confused with black if too dark
Aqua/turquoise: female empowerment, protective, water, refreshing, cleansing
Rainbow blue: peaceful, calming, youthful, patience
Sapphire blue: royalty, elegance, classic, professional, confident, clarity
light purple: peaceful, relaxing
Rainbow purple: thrilling, exciting, dramatic
Dark purple: royal, exquisite, rich, introspective
Negatives: mysterious, distant
Shade.... Shades 😂
Grey: neutral, timeless, classic, logical
Black: sophisticated, professional, elegant, strong, expensive, classic, mysterious
Negatives : associated with death and evil
White: pure, clean, sanitary, heavenly, graceful
Colors can clearly speak volumes for your brand and the message you want to send. Before you commit to a certain color, think of the meaning and if it fits with what you're going for.
A general rule of thumb is to try and have mostly neutral and 2 or 3 accent colors.
Share this to your social media if you think it'll help ! Don't forget to pin it too!
As always, thanks for reading.