This is the second post in my blogging for beginners series, and I'll be showing you a couple of ways to create a blogging schedule. First we will go into how many times you should be posting, and what the exceptions are. Then I'll go over the different ways to create a blog schedule that works around your week.
Most beginning bloggers don't know how to accomplish this seemingly impossible task. I didn't really know what I was doing at first either, admittedly, which is perfectly okay! If you don't really know where to start or what you're doing, then sit tight because this post will hopefully help give you some clarity.
How often should you post to your blog?
This has always been a topic of conversation, because nobody can seem to figure out the perfect formula to what works the best. So this is the best advice I can give you as to what to do.
First off, take a general look at how your schedule is from day to day. This is the most important thing. If you can manage 2 blog posts a week, do it. A number of studies show that posting twice a week helps with your search optimization. So basically, your website is considered "active" by Google or whatever search engine. This helps your site show up closer towards the top of the search. I always recommend putting out as many posts as you can when you're first starting out. Maybe you do twice or three times a week.
However, once you get active readers coming to your blog (which is a lot more attainable than you think!) you can tone it down a bit if you need to. However, two times a week is still recommended.
What's more important than how many times you post, is how consistently you post. This is where the schedule comes into play. If your readers know you post twice a month, then stick with that. If your readers know you post three times a week, stick with that. It's equally how many times you post, and how consistent you are with it.
How to make your blog schedule
There are a few ways you could go about making your ACTUAL schedule. However, there are a few things you should do before hand to accomplish this.
- Look at your weekly schedule for re-occurring events
- Brain storm a lot of ideas (like.... A LOT)
- Figure out what type of schedule you like best: digital or paper
I'll go over both digital schedules and paper schedules.
Bloggers usually prefer this method because it allows you to move things around without much repercussion and mess. It's super easy to just change the date or time on your event versus scratching something out.
I suggest using google spreadsheets or excel for this one. Most of the time they will have calendar templates built into the program. I know for sure google does.
The digital method doesn't work as well for me, so I use paper.
This is great for those of you who need to have it in front of your face, physically in order to remember. Writing things down also helps you remember more than just typing something into your phone or computer.
There are a ton of different planners out there. More recently; however, I have ALWAYS recommended an hourly planner.
Actually Creating the Schedule
First what you'll want to do is dissect your week. Look at what events are reoccurring and schedule those in first. Then look at the time you have left. For example: if you work a 9-5, then you know what needs to get done has to be before or after those times. Maybe you have a one hour break for lunch. LEAVE SPACE FOR IT! You'd be surprised how much you can get done in that hour break period.
Now that you have your reoccurring events down, look at what other major events you have. Some examples would be doctors appointments, school activities, date night, etc. Be sure you schedule time for these next, or you might accidentally schedule something over it.
Last should be your other obligations, and/or hobbies, and errands. THIS is where you schedule in time for you blog. If you're looking at your schedule thinking "omg I can't do this". STOP. It's not that hard. You're making excuses for yourself, and you know it. If your blog is high on your priority list, then you'll get it done. Trust me.
If you have to get up an hour earlier, then do it. If you have to stay up an extra hour, then do it. If you have to spend 30 minutes of your 1 hour break making graphics, then do it. If all you have is Friday night or the weekend, you gotta do it if it's that important to you.
Be stubborn with your schedule once you have it. However, make sure you have some cushion room. What I mean by this is: if you get out of class at 1:25, and you have to drive home, but you schedule yourself to do your blog post at 1:30. This probably isn't the smartest thing to do because you aren't allowing yourself that cushion time to get home and chill out for a second. If a task takes you longer than you thought, you want to make sure there's a time cushion.
Something you should keep in mind is that you do NOT have to get everything done in one sitting AT ALL. I actually recommend breaking things up and doing them throughout the week. It's less overwhelming this way.
If you want to get a better look at how I schedule things out, be sure you are following me on my planner Instagram. I share how my planner looks and some awesome tools I use in conjunction with it.